城市营销作为一种全新的城市经营理念，越来越受到理论界和实际工作者的重视。
As a new city management idea, city marketing is gaining more and more attention of theory field and practical workers.
总之，营销作为一套完整的知识与技巧是非营利组织必须具备的管理理念。
Above all, as a set of knowledge and skill, marketing should be an important value and conception in npo developing.
本文在此基础上提出了将客户价值和艺术价值加以平衡的艺术品营销战略理念，强调艺术市场营销应该将艺术体验作为核心客户价值。
It proposes that art consumers should be seen as co-producers in the total art process and advocates that arts marketing should focus on the artistic experience as the core customer value.
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