广义上说，这种广告推广方式与广告商们签约超级明星(如凯瑟琳·泽塔·琼斯与T - Mobile)或超级体育明星(如大卫·贝克·汉姆与摩托罗拉)作为广告活动或产品推广的代言人的做法没有什么不同。
Catherine Zeta-Jones and T-Mobile or superstar athletes e.g. David Beckham and Motorola as spokespeople for AD campaigns or for product endorsement deals.
任天堂聘请了像碧昂斯、凯莉·安德伍德、妮科尔·基德曼这样的女明星作为某类游戏的代言人。
Nintendo has recruited female celebrities such as Beyonce ', Carrie Underwood, and Nicole Kidman to be spokespeople for certain games.
仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。
Toname only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
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