Experience communication stimulates the appearance of new program’s forms. At the same time, new program also call for matchable content.
通过对新形态的构建与传播内容的开发,体验化传播对电视传播产生了革命性的影响。
参考来源 - 电视体验化传播——从节目形态到社会文化表征的研究·2,447,543篇论文数据,部分数据来源于NoteExpress
文化产业化的趋势:技术上的数字融合,制作上的内容跨界,传播上的三网合一,消费上的体验互动。
The tendency of culture industry is the technology merger with digit, content can be used in multiple media, Interactive experience in culture consumption.
未来的文字需要以更丰富的形式适应各种新的传播媒介,为受众提供更加多元化的认知体验。
The future of Chinese characters need enrich the form to adapt to new media, for the audience to provide more diversified experience.
互动传播策略包括:个性化、体验式、游戏式、激励式、悬疑式。
Inter-dynamic communication tactics include individualization, experiencing, gaming, encouraging and suspense.
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