体验产品(experience goods)是指体验之后方可做出评价的服务,例如理发、美容、餐饮等,接受过服务之后就可以对服务质量做出评价。
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有许多学者对体验产品的定价做了相关研究。
There are plenty of academics who looked into the pricing of Experience Goods.
女:知道,就是顾客们到实体店体验产品,然后在网上购买。 !
Yes, customers visit shops to see and test products before buying them online.
大多数互联网产品或服务都可以被定义为是“体验产品”:顾客需要使用一段时间才能看到它的价值。
Most Internet products or services fall into the definition of an Experience Good: a product that needs a period of use before the customer can determine the value they can derive from it.
And in order to stand out, you really need to come up with a much better technology, a much better product, and much better user experiences.
想要脱颖而出,就需要研发出更好的技术,更好的产品,更好的用户体验。
So when we're designing stuff, we look not necessarily just about what any given users going to experience but what's going to be better for the whole community and the whole product.
设计应用程序时,我们并非只重视用户体验,而更注重该程序,对于整个社会以及产品是否有益。
We decided to come up with better search service, better product, better user experience.
于是公司决定开发更好的搜索服务,更好的产品,更好的用户体验。
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