由美国旧金山大学体育与健身管理研究生院主管,传播学教授劳伦斯·温勒尔主编德《体育媒介》(Mediasport) 是一部由多位著名专家学者参与的体育传播学重要专著.1998 年由路特雷基出版社首次出版,2000 年两度再 版.
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This is the way that the sports media complex influences every single man. The article pointes out that the sports and media complex can efficiently reduce oppositional decoding and moralize the people.
本文认为,由于现代媒介技术的发展,体育媒介混合体可以有效地化解受众的对抗性解码,对受众进行教化。
参考来源 - 体育媒介混合体的教化作用·2,447,543篇论文数据，部分数据来源于NoteExpress
通过对体育媒介分层社会背景、文化背景、媒介背景的分析，指出了体育媒介分层所面临的问题和挑战。
Through the analysis on the social background, cultural background and media background of sport media grading, the article points out the problems and challenges sport media grading is facing.
影响其锻炼动机强度的主要体育活动形式依次为体育课、课余体育锻炼、体育媒介、体育消费、课余体育竞赛和课余运动训练。
Those factors affecting their motive rank are as the follows, PE classes, after - class physical activities, sports media, sports consumption, after - class sports and after - class physical training.
史坦布瑞纳同样认为，电视媒介特别是有线电视，能够让体育与商业实现双丰收，目前，纽约扬基也已经有了自己的专属频道。
Mr Steinbrenner also saw that television, especially the arrival of cable TV, would make sport a lucrative business.
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