不幸的是，在美国，那信息并没有被普通人所接受，他们宁愿选择“清淡的”啤酒和低卡面包，也不愿增加体育运动。
Unfortunately, that message has not gotten through to the average American, who would rather try switching to "light" beer and low-calorie bread than increase physical exertion.
他借用体育运动的隐喻，传递了这样的信息：“在球场上，你可以不择手段，冒着一切风险进球。”
His message plays on sporting metaphors: "on the pitch you can play hard and take risks to score."
书报摊上充斥着各式各样专门探讨体育信息活动及运动的杂志，从肌肉与健美，到跑者的世界应有尽有。
Newsstands are filled with magazines devoted to a wide range of physical activities and sports, from Muscle and Fitness to Runner's World.
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