来自华尔街的行业战略分析师布莱恩·索兹（Brian Sozzi）提到“对沃尔玛来讲，这次购并的一大关键目的是要通过压低价格来增加销售额，进而扩大（在非洲的）市场份额。”

Brian Sozzi, an analyst at Wall Street Strategies, notes that "one key thing in [the Massmart] deal for Wal-Mart is to gain market share through increased volume which comes from lower prices."

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今年，思科在该市场的销售额增长率下降至7%，而其竞争对手却在降低价格，仅将利润率保持在40%或50%，甚至更低。

In the current year, sales growth has fallen to about 7%, and competitors are cutting prices, accepting margins of just 40 or 50%, or even less.

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年初，零售商在以往的低价基础上，试图再次压低市场价格以重振美国疲软的销售业绩。

Earlier this year, the retailer tried to spark sluggish U.S. sales by lowering its prices - already bargains - even further.

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If Coke is the low price it sells this amount and its profits are basically given by this equation.

如果可口可乐价格低那它就销售这个销量,利润基本上就是由这个公式决定

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All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.

正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润

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So basically what I'm going to do here is I'm going to set my price to equal his price, minus a little bit, I'll just undercut him a little bit and by just undercutting him a little bit, I'm going to get the whole of the market and I'll make as much money as I can on those sales.

所以基本上我要做的是,设定我的价格等于他的价格,减去一点点,我的价格将仅仅比他的低一点点,并且通过比他的价格低一点点,我将占领整个市场,那些销售带给我尽可能多的钱

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