每个人都在做同样的事情,但没有一个人在做正确的事情。
Everyone was doing the same thing, but no one was doing the right thing.
同样,这也是个好消息,但让我们正确看待它。
虽然有效的软措施可以转化为关键考核因素并进化优化主要是因为我们能做到这点,但同样也是因为这些指标可以给予我们启发,如果我们使用正确的话。
Even the softer measures of earned/social media get translated into KPIs and optimized mostly because we can, but also because those metrics can provide illumination and insight when used correctly.
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