与传统营销方式相比网络营销具有明显的优势。

Obviously, networks promotion has advantages over traditional ways of promotion.

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而在网络营销环境下顾客忠诚度管理比传统营销方式困难得多。

Customer loyalty management is more difficult in the Internet marketing environment than traditional marketing methods.

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要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。

So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.

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