市场营销学中主要有五种传统的营销观念：生产观念、产品观念、销售观念、市场营销观念和社会营销观念。

There are mainly five traditional marketing concepts: production concept, product concept, sales concept, marketing concept and social marketing concept.

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尤其是营销观念，基本上还沿用传统的交易营销理论。

Especially the marketing concepts still use the traditional transaction marketing theory.

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世界范围内，随着买方市场的形成，“以产品为中心”的传统营销观念逐步向“以顾客为中心”的现代营销观念转变。

In the world scope, with the shaping of purchaser market, the traditional marketing "product center" is gradually changing into "customer center".

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