从市场情况来看，电信业的竞争正在加剧，PSTN（公共交换电话网络）、CATV（有线电视网）、ATM和IP（数据网）都在相互窥视对方的传统市场。
According to the circumstances of the market, the competition of the telecom vocation is intensifying, the operators of PSTN, CATV, ATM and IP networks are peeking at others traditional markets.
本文重点在于将传统市场环境中冲动性购买行为研究引入网络环境下，探讨了消费者网上冲动性购物行为形成机制。
This article focuses on the traditional market environment in impulse buying behavior into the network environment of the consumer online shopping behavior of impulsive mechanism.
第二部分首先介绍网络市场调研与传统市场调研的区别，然后介绍网络市场调研的基本步骤和方法。
The second section first introduce the difference between network marketing research and traditional marketing research, then the basic steps and methods of network marketing research.
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