文化视角分析(1)历史上赌文化的传播。
Visual Angle analysis of culture (1) the spread of gambled culture in history.
大众传播研究的兴起，完全偏离了“关系”的视角，相反，大众媒介彻头彻尾就是社会控制的工具，效果研究成为中心，其原因就在于此。
The studies of mass communication consider that mass media is completely the instrument of social control and due to this reason, effect studies becomes the most important aspect of studies.
从多种视角来解读短信传播现象，阐述了短信所蕴涵的传播价值与经济价值。
The paper tries to decipher the phenomenon of short message communication from different points of view, and discover the communicative and economic values that short message contains.
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