其传播内涵是跨文化管理和国际营销，为实现其传播目的——商业赢利。

The contain of the commercial cross-cultural communication is cross-cultural management and international marketing. The target of communication is profit.

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通过对学报的传播目的、传播方式和传播标准的分析，论述了学报的传播功能和学报在传播中的作用。

By analysing the purpose, means and standard of the propagation of academic journal, the function and effect of academic journal in propagation is discussed.

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营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客，让他们了解产品的存在并说服他们购买。

The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products.

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