自我国技术专业创办以来，就一直将传播学作为本学科研究的理论基础。
Since China education technology, has been established since this subject research will communication as the theoretical basis.
本文运用大众传播学、市场营销学、品牌学的有关理论，去分析讨论品牌终端传播的理论基础与传播策略。
Relevant theories that this text USES mass communication, marketing studying, brand to study, analyze and discuss brand terminal theoretical foundation and spread tactics that spreads.
本文试图从博弈论与信息经济学的理论出发，在传播学受众理论的基础上，分析广告商与广告受众之间的博弈行为。
On the basis of the attention economics, the Game theory and the information economics, this paper attempts to analyze the Game between the advertisers and the audience.
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