我们生活在一个传媒影响力巨大的社会中。

We live in a society where the media are extremely powerful.

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格伯纳的该研究被称为培养理论研究，是一个著名的思考和探讨大众传媒影响力的研究范式。

This research of Gerbner, called the cultivation theory, is a famous research model to think and discuss the mass media's influence.

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然而，梅铎在传媒及传播工业的影响力却不及乔布斯深远。

However, Murdoch will not outlast the impact Jobs has had on the media and the communications industry.

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