葡萄牙航空公司保持了其品牌的葡萄牙特色，并以优质服务作为其基本运营理念，同时伴以其特色的服务标志，共同成为促进公司战略成功的主要驱动因素。
Retaining the Portuguese character of the Company’s brand and quality service as the basic concept and its differentiating mark has been the main driver of TAP strategy in most recent years.
包装两侧和一端须完整地以优质颜料印刷运输标志，并标明“小心轻放”。
Packages must bear full shipping marks stencilled in good quality ink on two side and one end of each package, and marked "HANDLE WITH CARE".
良好的泡沫性能是优质啤酒的一个显著标志。
Good property of foam is an outstanding indicator of good beer quality.
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