关键词 ] 高校教师 ； 师德 ； 优秀传统道德 [gap=1062]Key words: College teachers; Teachers' moral quality; Excellent traditional morality
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中国优秀传统商业道德是营销道德的重要组成部分。
Chinese excellent traditional business ethics is an integral part for marketing ethics.
从优秀传统文化中发掘诚信教育的价值，是当代大学生道德教育的重要课题。
To unearth the value of honesty and credit education from splendid traditional culture is an important subject in moral education of contemporary university students.
博大精深、历史悠久的中国优秀传统文化是道德教育的宝贵资源，是诚信教育的生动教材。
The great, intensive, splendid Chinese traditional culture with long history is the precious resources of moral education and ACTS as the vivid teaching material of honesty and credit education.
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