本文以笔者所工作的HS公司为研究对象，对战略调整情况下的企业文化塑造进行研究。

This text takes HS Company as studying object that writer works in and do research for enterprise culture building under the circumstances strategy is adjusted.

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通常来看，使得一家企业与另一家相区别开来的是作为舵手的企业家——他或她的个性、履历以及哲学塑造着这家公司的企业文化，并从根本上决定其形象。

Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ultimately, its image.

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第三章初步提出了作为企业文化的重要组成部分的企业形象的塑造问题。

The final chapter draws forward the important part of cultural idea — enterprise image model.

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