营销理念是企业营销活动的指导思想和价值取向。

Marketing conception is the guideline and value orientation of marketing activities of enterprises.

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企业营销文化是贯穿于整个营销活动过程中的一系列文化理念、指导思想以及与营销理念相适应的规范制度等的总称。

The culture of enterprise sales that runs through the whole course of sales includes a system of culture ideology, guiding ideology and the standard system suitable to sales ideology.

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摘要：营销理念是企业营销活动的指导思想，是有效实现市场营销功能的基本条件。

Abstract: : marketing concept is the guiding ideology of the marketing activities of enterprises, and is the basic condition for the effective implementation of the functions of marketing.

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