企业形象管理是以内强素质、外树形象为目标，全面提升企业内在素质和外在表现，从而提高其市场综合表现的现代管理，是对企业内外各方面的全方位的管理。
企业形象的概念，企业形象包含的内容，从五方面加强企业形象管理。
This paper introduces the concept of the business enterprise image, contents the business enterprise image includes, and five aspects to enhance the business enterprise image management are stressed.
并始终坚持稳健经营，重视诚信理念及企业形象管理，为企业永续经营奠定根基。
Moreover, we always insist stable operation and honor the responsibility and company image as our eternal managerial base.
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