作为商业性表述的企业形象广告如果包含虚假宣传内容，其效果类似于虚假的产品广告，可以用《反不正当竞争法》有关规定加以规制。

As commercial speech containing false expression it has similar effect as false product advertising, and is regulated by the relative false advertising clauses of the Anti-unfair Competition Law.

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时任总裁的罗恩•麦克道格尔负责了起名事宜，为此他找来了好几家广告公司和一家外部的企业形象设计公司共同参谋，还举办了一场内部的征名竞争。

Then-president and CEO Ron McDougall led the selection effort, enlisting ad agencies, an external corporate identity firm, and an internal contest.

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广告与企业形象紧密相连。

Ads are closely related to business image.

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