过份使用和造做的字体，尤其是其中的免费变体，不会为你的企业标识增色。
Overused and cutesy fonts, especially of the widely available 'free' variety, do absolutely nothing to add to a brand's identity.
A： 企业首先应该明白的是对宜家字体的改变已经是企业品牌的改变。
A: One thing the company has to understand is that the four letters in IKEA are the brand.
logo中的图像、色彩和情绪应该与公司的业务有成关联。如，不要使用金色和愚蠢字体在法律相关的企业中。
The graphics, color and mood associated with a logo should have some association what the company does - i.e., don't use primary colors and a goofy typeface for a legal firm.
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