企业名牌战略是以创名牌、保名牌为核心，带动整个企业向持续、稳定、健康方向发展的战略。企业要增强竞争力，实现可持续发展，必须大力实施名牌战略。
通过对我国轮胎行业现状分析，进一阐述我国轮胎企业名牌战略的实施。
By analyzing the present situation of tire enterprises, the implementation of China tire enterprises' top-brand strategy was set forth.
名牌战略的重要意义已为我国企业逐渐认识。
The significance of brand strategy has been gradually recognized by enterprises in our country.
近几年来，我国企业实施名牌战略取得了一定的成效。
Our countrys enterprises have gain some effects in implementing name brand strategies.
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