在欧洲，大西洋维珍航空（Virgin Atlantic）观察到，社会媒体网站正在给公司网站带来更多的访问量，而且这些用户更想成为企业活动的一部分，维珍电子商务负责人Allison Wightman说。

In Europe, Virgin Atlantic observed that media sites were driving more traffic to corporate web sites and wanted a part of the action, says Allison Wightman, head of the airline’s e-business.

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