直接的竞争可能会强烈刺激它们降低价格，也许是通过接受更低的利润率或者要求供应商提供更好的交易条件。
The head-to-head competition might give them a strong incentive to lower their prices, perhaps by accepting slimmer profit margins or demanding better deals from providers.
竞争对手们已经开始获得与其核心产品相匹敌的能力，这降低了价格和利润率。
Rivals have begun to match the capability of its core products, driving prices and profit margins lower.
产品组合滑向更低的价格和更低的毛利润率。
Products mix shifting toward lower prices and lower gross margins.
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