价值购物者（value shoppers）：具有成本意识、重视传统特质的这些购物者，认为最好的产品就是那些经得起考验的产品，如果没有能力购买最好的产品，他们会到中...
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“最大享‘瘦’者”竞赛就是其中一项比赛内容，在八周内减掉最多体重的参赛员工可获得价值130英磅的购物券。
One competition, called The Biggest Loser, has a 130-pounds gift in store for the participant who loses the most weight in eight weeks.
对于每个类型的购物之旅，购物者找寻，而且现在能找，提供大多数的价值的通道。
For each type of shopping trip, shoppers look for, and can now find, the channel that provides most value.
鉴于这两方面，本文将研究享乐主义/功利主义购物价值与商场品牌忠诚度这三者之间的相关关系。
Considering the above two factors, this dissertation is examining the relationship among hedonic shopping value, utilitarian shopping value and store brand loyalty.
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