价值增加策略通过为顾客提供核心产品之外的服务来提高消费者忠诚度；
Valued added strategiesincrease loyalty by providing customers with more than just the core product; for example, for hotels, offering more than just a place to sleep.
本书大部分章节是在谈论增加公司价值的财务策略。
Most of this book is devoted to financialpolicies that increase a firm’s value.
商业模型表示在公司经营下的概念及策略，其用于通过卖给客户产品或服务来增加价值。
Business model is the concept or strategy under which a firm operates to add value from selling products or services to customers.
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