...管理模式的特征是:主要特征如下:以价值增值(ValueAdded)为终极目标,以价值评估(Valuation)为基础,以价值动因(ValueDrivers)为起点,以人本管理(People-focusedManagement)为成功实施的保障[4]。
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模型主要以顾客价值各构成及驱动因素和基于顾客行为的企业竞争优势为基础,以顾客满意和顾客忠诚为中介变量。
The model is based on the customer value as well as their structures and drive factors, and competitive advantage, customer satisfaction and customer loyalty are the middle variable of the model.
框架以价值管理层次理论为基础,其核心思路包括VBM的三个重点研究方面:战略规划分析、价值源泉和价值驱动因素分析,以及绩效管理分析。
The core idea of the framework includes three key research areas of VBM, such as strategic planning analysis, the source of value and value-driven factor analysis, and performance management analysis.
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