大部分设计师没有花时间去学习基本的心理学原则是怎么样影响他们网站用户的体验。心理学原则很多时候被认为是可有可无，或者过于复杂的。
Designers often don't take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build.
堂。布拉德利：爱德华，你认为他们的包装怎么样？
我们可能想要阻止他们现在所做的，然后按照我们认为他们应该怎么样做来做。
We may want them to stop what they're doing and act the way we think they're supposed to act.
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