文章试从文化角度分析交际中的跨文化语用失误，探讨造成这种现象的原因，并提出克服这种现象的相应措施。
This paper analyses intercultural pragmatic failure in communication, discusses the reasons and presents some measures to avoid the failure.
本文从社会语言学和词汇学角度分析了社会文化词汇和“朋友”生的原因和社会、化背景。
Based on sociolinguistics and lexicology this paper analyses the causes and the cultural background of sociocultural words and "false friends".
从文化适应的角度来看待和分析这些矛盾，也许可以找到新的突破口，当然，这只是一种尝试而已。
Vie may to find a new breach to think and analyze the contradiction by the view of acculturation.
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