用户角色通常由使用某服务或产品的用户的特征列表构成，将这些列表结合照片可以创建一份用户角色资料。
A persona usually consists of a list of characteristics a user of a service or product has, combined with a picture to create a profile.
品牌是区分与竞争对手的产品和服务的名字、词语、设计、象征或者其它特征。
A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.
一方面，完全披露产品和服务的特征；另一方面，最低限度的遵守国家法律。
On the one hand, full disclosure about the features of products and services; on the other a minimum compliance with national legislation.
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