本研究通过文献的综述得到了顾客价值的三个维度：产品价值、服务价值和关系价值。
This study has reviewed the literature and gain three dimensions of customer value, which are product value, service value and relationship value.
本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
对产品和服务的模块划分相关研究进行了文献回顾，讨论了模块化的两个方面的内容。
Based on the brief review of related studies both domestic and abroad, some comments for modular is presented.
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