第六章是制订企业的市场竞争战略，根据企业的经营定位和市场细分，对不同类型的产品选择了不同的经营战略并付之实施。
The chapter VI is to make market competition strategy and choose proper management strategy with execution according to enterprise's management position and market subsection.
文中分别从产品的角度和战略的角度研究客户价值主张的类型。
The thesis studies the type of value proposition from two view. One is production, the other is strategy.
目标集聚战略的实施采取三种形式：产品类型专一化、顾客类型专一化、地理区域专一化。
The implementation of focus strategy can adopt three forms:the concentrated products, the concentrated customers and the concentrated geographical areas.
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