软件行业产品市场的异质性，营销和研发等资源的不可模仿性促使软件企业聚集形成不同战略群组。
The product market heterogeneity and resource inimitability of software industry facilitate different software firms to form five strategic groups.
另一方面，更重要的是由于城市住房是一种异质性产品。
On the other hand, the more important thing is because the urban housing is a kind of heterogeneity products.
厂商提供的产品也具有异质性，其在做广告时有言副其实和言过其实之分；
The products that manufactures provided are also with heterogeneity, while some are telling the fact in their advertisement, others may exaggerate in theirs;
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