产品信号和中间商信号对消费者认知价值具有重要作用。
The product signals and retailer signals have great influence on the evaluation of consumer perceived value.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
消费者可能将企业社会责任支出视为企业产品质量高的“信号”。
Consumers may take CSR spending as a "signal" that a company's products are of high quality.
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