本文研究的重点正是从行业宏观环境的角度出发,在产业生命周期理论的理论框架下,研究在特定的产业环境下企业如何选择的战略。
The main research of this paper is about how to choose the strategies in special environment based on the theory of industry lifecycle.
新产业竞争优势理论指出,规模经济、产品生命周期、代表性需求等因素对产业竞争优势具有显著影响。
The new theories of competitive advantage of industries refer to that scale economy, typical demand and product life cycle and so on have obvious influence on competitive advantage of industries.
由于产业生命周期和产品生命周期有共同的理论基础及相似的生命周期曲线形状和阶段划分名称,人们易把两者相混淆。
Because of the same theory basis and similar curve shape of product life cycle and industry life cycle, people are likely to mix them up.
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