互联网广告商面临的挑战是，如何制作出让观众印象深刻的广告。
The challenge to Internet advertisers is to create ads that audience members remember.
其结果非常令人印象深刻——但最后还是不合互联网时代之宜。
The result was hugely impressive—but not, as it turned out, suited to the internet era.
而这套可穿戴设备提供的界面是我们近来看到的印象最为深刻的未来互联网的界面。
These wearable devices strike me as being the most impressive future Web interface that I've seen in a while.
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