• intertextual techniques - 引用次数：6

  Three expressing forms of intertextuality are examined to prove that proper exploitation of the intertextual techniques of texts can lend itself to the aim of advertising text which can stimulate the consumers’ purchasing desire.

  本文用互文性的三种表现形式来证明恰当的使用互文技巧有助于增强消费者的购买欲以达到广告的目的。

  参考来源 - 广告文本中的互文性功能

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