头一个里是精打细算，一分钱一分货，而后一个里则是感情为重，交流的是reciprocity（互惠性），而不是货币。不同的范畴里要用不同的规则，否则就要出麻烦。
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衡量信任从采取小的行动培养互惠性开始。
Measured trust begins with small ACTS that foster reciprocity.
本文建立了基于知识员工互惠性的委托-代理模型。
A new principal-agent model is put forward, in which knowledge workers' reciprocity is considered.
电话推销员的第二个电话试图给我引进另一个社交原则—互惠性。
The second phone call from the telemarketers tried to bring in another social principle – reciprocity.
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