不论是线上的还是线下的，本质都是与人互动。 在进行社交网络用户营销的时候，需要有这样的认识。

Whether its online or in person, your dealing with human interaction and you need to have that mentality when marketing to social networking users.

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至于是否运用传统的营销策略就取决与品牌自身了，比如促销或者跟消费者互动保持消费粘性。

From there, it’s up to the brand to use traditional marketing tactics, like promotions and good communications to make those fans stick.

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首先，互动营销预算总体上是在上升的。

First, interactive marketing budgets are growing overall.

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