这是迈向不同方向的一步，但是正如一位观察家指出的，苹果尚未接受这种有分享意味的互动交流营销方式。
It's a step in a different direction, but as one observer points out, far from embracing the kind of interaction that drives sharing.
数字营销让消费者体验娱乐及新闻方式的改变，是与企业及产品的互动上的根本变化。
Digital marketing is fundamentally changing the way consumers experience entertainment and news, plus the way they interact with companies and products.
与粉丝密切相关的网络互动营销已成为宣传电影的时兴方式。
Interactive online campaigns involving fans have become a popular way to promote a movie.
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