除此之外，单纯的广告效果不如互动营销模式来的有效——例如，搭建一个博客平台或者论坛，供消费者讨论和传播信息。
Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread.
把你的博客和社区媒体建立成客人之间可进行互动的平台，而不仅仅是接收你的市场信息的地方。
Present your blog and social media presence as a way for people to connect with their peers, not just receive your marketing messages.
供体与受体的互动需要有一个共同的中介平台，它由一系列的相关信息构成，成为供受双方相互交流的“语境”。
A common platform between the communicant and receipt is needed, which is constituted of relevant information, it is also a " linguistic environment" for association between communicant and receipt.
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