尽管他们的直觉和模型都来自于企业层面，这些作者首先关注的是国家之间法律系统和执法力度上的差别。
These authors focus primarily on differences in the legal systems and strength of legal enforcement across different countries, although their intuition and model is motivated at the firm level.
这要从宏观层面上来讲了：新兴市场的企业也在学习怎样提高生产率，而不仅仅满足于低成本。
This starts at the macro level: emerging-market companies are learning how to compete on productivity, not just low cost.
当我们开始关注企业层面上“服务于社会公益的社会媒体”的不同例子时，我们不禁问自己“那么什么不是具有竞争优势的企业善举”。
As we started to look at different examples of "social media for social good" on the corporate side, we found ourselves asking "What isn't lethal generosity?"
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