事件营销、赞助和筹款 Event Marketing, Sponsorship & Fundraising
由于像推介志愿者制服这种很小的奥林匹克事件都能获得很大的公众曝光率,世界各地的很多公司甘愿支付高达1亿美元的赞助费来使自己与北京的奥运会挂上钩。
Because even minor Olympic events such as uniform unveilings can get major publicity, companies from around the world have paid as much as 100 million dollars to be associated with the Beijing games.
上周,Elektromotive公司向沃克斯豪尔(Vauxhall)提供了若干elektrobay电动车充电站,赞助即将推出的Ampera这一在英国重大的新闻事件。
Elektromotive last week provided Vauxhall with a number of Elektrobay recharging units to support a major UK media event promoting the forthcoming Ampera.
赞助商与公共意识:事件、教育、公共意识宣传活动等
Sponsorship and Awareness: Events, education or awareness campaigns, etc.
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