这需要我们了解中西方文化差异，掌握翻译技巧，以达到促进旅游业蓬勃发展的效果。

We need to understand the differences between Chinese and western culture, and master the translation skills to promote tourism booming effect.

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而大学生在实际交流活动中，往往不能达到这一目的，这是因为他们对中西方文化差异不够了解。

However, due to lack of knowledge of cultural differences, many college students fail to achieve this purpose during the actual communicating activities.

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