怨恨和不信任往往会导致论证和反论证的结果，产生反效应，消费者会相信与广告主张截然相反的结论。

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.

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在美国，赫茨琳杰女士是主张进行市场推动的、以消费者为导向的卫生体制改革的主要呼吁者。

Mrs Herzlinger is America's leading advocate of market-driven, consumer-orientated health reform.

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我不主张无节制的消费。

I am NOT advocating excess spending.

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