长期专注于硬件的公司现在反而必须考虑生态系统，为消费者提供日常问题的实用解决方案。

Companies that have long focused on hardware now have to think of ecosystems instead to give consumers practical solutions to their everyday problems.

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另外on2也为消费者提供编码产品。

In addition, On2 offers encoding products for consumers.

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同时为消费者提供更好、更公平的交易。

And a better, fairer deal for consumers.

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So in the summer of 2001, we decided to switch gear from a backend technology provider to a front-end consumer-oriented search service.

于是在2001年夏，公司决定从后台技术提供者,转变为直接面向消费者的搜索服务提供方。

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