...拉德教授的代表著作有:《跨国公司的使命》(The Multinational Mission,1987),《为未来而竞争》(Competing for the Future,1994),《竞争的未来》(The Future of Competition,2004),《金字塔底层的财富》(The Fortune at the Bottom of the Pyrami...
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他让商界巨头常常对自身能否“为未来而竞争”产生疑问。
He subjected these corporate titans to often coruscating questions about their ability to "compete for the future".
与加里•汉莫尔合著,“为未来而竞争”,哈佛商学院出版社,1994
With Hamel, G., “Competing for the Future”, Harvard Business School Press, 1994
与加里•汉莫尔合著,“为未来而竞争”,哈佛商学院出版社,1994。
With Hamel, G., "Competing for the Future", Harvard Business School Press, 1994.
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