基本经验有龙头企业带动、企业化运作、个体营销促进三方面；

The basic successful experience can be concluded as follows:the leading by the main enterprises, the commercialized operation, the individually selling.

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病毒式营销描述那些鼓励个体之间相互传递营销信息，从而通过信息的曝光和影响创造指数级增长的策略。

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

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策略（Policy）--社会营销项目在激励个体行为改变方面很有效，但是维持这样的改变却是困难的，除非他们所处的环境长期支持这种改变。

Policy--Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run.

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