自尊是个体在社会比拟入程中获得的有关自我价值的积极评价与体验。

Self-esteem refers to individual positive evaluation and experience concerning one's self-value obtained from the social comparison.

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组建团队和进行社会协作是此类行业的直接要求，在该行业中个体必须协同工作，单靠自己的力量什么也做不了。

The need for teaming and social collaboration is in direct need in such an industry where individuals can not function alone.

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策略（Policy）--社会营销项目在激励个体行为改变方面很有效，但是维持这样的改变却是困难的，除非他们所处的环境长期支持这种改变。

Policy--Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run.

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